Leica – Formula 1
This is a very interesting little project. I received fairly low resolution videos, taken from Jean-Jacques Ruchti’s “Formula 1” photo shoot (he’s the guy in the trunk of the car being tossed left and right while trying to get great shots of the cars), to make a nice presentation with. The client, Leica, needed something for their showroom for an expo. Showing the footage for too long would really distract from the coolness of Jean-Jacques’ work. So I decided on showing the footage full screen for as little time as possible, quick cuts and interesting animations. Together with a drivingÂ sound track, it really became something interesting to look at. Of course, Jean-Jacques’ fantastic photographs do a great part in helping the presentation as well.